Despite the abundance of historical, cultural, and natural tourism products to woo tourists to Ghana, patronage remains surprisingly low. Marketing, promoting (proper packaging), and increasing the awareness of the brand identity of Ghana internationally are among the critical mix of factors to address to make Ghana an attractive destination to international visitors and tourists.
The Renaissance Journey projects Blackman’s conscience, bridges the yawning gap between the African Continent and the Diaspora brethren through the promotion of and marketing Ghana’s tourism, arts, and culture resources to Roc Factory’s vast international audience.
The Renaissance Journey is designed to connect Ghana with the Diaspora and incentivise global interests and preferences for the Ghanaian destination and contribute to the country’s development drive via the Tourism sector’ssocial and economic investments.
Undoubtedly, the contribution of the Travel and Tourism industry to the GDP of many countries with developed tourist destinations cannot be under-estimated.