“PEPPER UP RIDDIM” Govern By The 90’s ; A pattern originally created by Jamaicans; 90’s Dancehall is unmistakable and symbolic for many generations.

Brooklyn based record label Solja Life Records has been setting precedence to bring back the original vibez in the space. “This summer you can expect the flood gates and regaining the essence of the 90’s, mentioned brand ambassador Donnaray Roc, who’s the communications director for the “Pepper Up” project.

“The plan is to continue to pay homage to the productive ’80s and ’90s era by honoring a few female legends in the industry with awards, and give them some sort of international recognition. We have a number of things in the pipeline to celebrate this important milestone. It has been a long journey, but now it is all about recognizing the greats of the past and acknowledging those who are taking up the mantle now. ” mentioned the label’s CEO, Keton Cole.

“The 90’s is the embodiment of Dancehall culture that took the streets of Jamaica with a remarkable pattan and styles. Without a doubt it’s the blue print of Jamaica’s Dancehall culture and the primary back bone that helped brought global influence to the culture. The Pepper Up Riddim is BAD LIKE 90’s Dancehall. The term “BAD LIKE 90’s Dancehall“ simply means; There’s nothing better!!!. 90’s Dancehall has an amazing originality that can never be striped, the fashion, music, and the vibes”, mentioned communications director Donnaray Roc.

She extremely excited about the project and cannot wait to work with one of her favorite artiste in the business. Busy Signal, song titled “Basement Girl” on The “Pepper Up” Riddim and also features New Kidz, Stacious, Mega Banton and Stone Bwoy out of Ghana. The release date is tentatively set for July 21, 2020.